Strategic management analysis of the strategy of the apple, inc. Soon after the apple i, the company was officially incorporated on jan. Pdf apple inc strategic development report 2015 andrew. As one of the computer giants, apples predominance position is losing. We have conducted a comparative analysis of the balance sheet and the income statement of apple inc.
A trend analysis was performed using data for the last five years, and presented in excel charts and tables. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. Aapl is one of the worlds most visible and recognizable consumer electronics brands. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Apple is headquartered in cupertino, california and was founded by steve jobs.
In relation, apples vision statement must direct business efforts toward a future of leadership in the global market. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Apr 22, 2019 apple inc report contains a full version of apple swot analysis. Apple inc pestelpestlepest analysis apples macroenvironment. Since its inception in 1976, the company has been a global leader in the technology industry. In the following analysis we will be discussing apple inc. An analysis pestel analysis, porters 5 forces analysis, swot analysis, comprehensive analysis of financial ratios, and comprehensive analysis of share performance of apple inc. Full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. Mohd padzil bin hashim international business school universititeknologi malaysia introduction apple computer inc was. Porters five forces intensity of competitive rivalry threat of new entrants bargaining power of. This article highlights the production and innovation strategy, marketing and branding strategy, and manufacturing and supply chain strategies because they are very prominent and critical in. During the recent years, it tried to expand its business by adding new products and services like apple watch and apple pay.
The approach also lies at the heart of our global environmental strategydriving us to make not just the best products in the world, but the best products for the world. Based on analysts offering 12 month price targets for aapl in the last 3 months. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. An insightful analysis report on apple,inc analysis conducted by. Apple will host the 2020 annual meeting of shareholders at the steve jobs theater in cupertino on february 26, 2020. A case study and analysis on apple inc marketing essay.
Founders steve jobs, steve wozniak and ronald wayne established apple in 1976, with its incorporation in 1977. The company has been providing robust technology products and exceptional software services. Its unique vertical system will be critical to drive future business opportunities for them. This pestel analysis of apple inc explains the various forces in apples macro environment that are affecting its business.
Pdf apple had made our life even easier than time when apple was just a fruit. It was michael e porter of the harvard business school who introduced the concept of value chain. In the external environmental analysis of apple computer, inc, i mainly utilize three tools and models. It covers all the strategic issues facing the industry and apple inc.
Potential impact of technological factors on apple. The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on apple. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. A vertical analysis was performed, which also involved an. View all aapl assets, cash, debt, liabilities, shareholder equity and investments. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including. In this report, i used apples 2018 10k, apples 2017 10k annual report, apples 2016 10k.
Defined, discussed, and analyzed for 5 years was written by, paul borosky, mba. Bargaining power of suppliers inflation, recession and currency apple is going internationally apple inc. Jul 10, 2019 this pestel analysis of apple inc explains the various forces in apples macro environment that are affecting its business. Moreover, the report contains analyses of apple leadership, business strategy. With the recent quarterly release this week, apples nasdaq. Apple s customers seek performance products that are aesthetically pleasing and provide assurance that the product will be of quality. The value chain includes the entire range of activities from the beginning to the end involved in bringing the product to the market and the end user. Apple incorporated, aapl investment summary business. Internal factors include financial risk, market risk, operating risk, credit risk, and liquidity risk. First of all, in appendix 1, pestdg analysis hitt, ireland and hoskisson, 2012 is employed to analyze the segments and elements in the general environment, which is constituted by political and legal segment, economic. Group assignment apple computer strategic management mrc22 prepared by norhayati sulaiman mr111202 ahmad akmal mohd idris mr121007 nor fadillah md ali mr 11150 for dato dr. Aapl is a leading company in designing, manufacturing, and marketing mobile. For example, the company carefully selects the authorized sellers of its products. The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s.
The company also sells related software, services, accessories, networking solutions, and thirdparty digital content and applications. Financial statements and financial ratios analyzed. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or. May 08, 2015 full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. Longterm activity ratios summary net fixed asset turnover. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, ansoff matrix and mckinsey 7s model on apple. Apple has reinvented the mobile phone with its revolutionary iphone.
Supply chain analysis apples products and components are manufactured by a number of suppliers around the world. Apples 2017 environmental responsibility report, covering fiscal year. Pestel analysis external environment political analysis apple inc. Apple launched its first product apple 1 computer in 1976. Technical analysis gauges display realtime ratings for the selected timeframes. Apple inc report contains a full version of apple value chain analysis. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. Dec 31, 2019 we have conducted a comparative analysis of the balance sheet and the income statement of apple inc. The financial analysis of apple inc is based on evaluating company and industry data from various sources. A comprehensive financial valuation report on apple inc. Apple inc report contains a full version of apple swot analysis. Marketing analysis of apple inc the writepass journal. The primary business activity of the company is electronic computers sic code 3571.
Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store, icloud, app store, mac app store geographic. Strength analysis showed that apple is endorsed by a large brand. Also major sales contribution for apple is from outside us apple 10k. Industry analysis business policy and strategy ijser. For example, the company specifies innovation in product development. Only shareholders who have registered in advance and have a valid. Jan 24, 20 with the recent quarterly release this week, apple s nasdaq. Partly due to panic among investors and partly due to negative opinion by analysts. Moreover, the report contains analyses of apple leadership. Apple leads the digital music revolution with its ipods and itunes online store. This weakness exists despite exclusivitys advantages, such as.
Computer hardware, computer software, consumer electronics, industries served digital. The summary for apple inc is based on the most popular technical indicators moving averages, oscillators and pivots. Apple swot analysis 5 key strengths in 2020 sm insight. They continue to be at the forefront of innovation in each of the markets they compete in by investing in strategic research and development. Executive summary apple stock price vs sp500 in 5 years business summary apple inc. Aapl stock, price quote and chart, trading and investing tools. While the external factor comprises the gross domestic product gdp, inflation, exchange rates, and index rates. Apple swot 2020 swot analysis of apple business strategy hub. Apple inc mission statement apple designs macs, the best personal computers in the world, along with os x, ilife, iwork and professional software.
The following presentation provides extensive industry and business analysis behind one of the worlds most innovative companies, apple inc. The consumer electronics and information technology industry has its roots in the initial popularity and spread of basic household items starting in the early 20th. Nov 22, 2017 a note on the business strategy of apple the aforementioned specific aspects of the business strategy of apple are selected for the purpose of conciseness. Since then, apple has grown exponentially in terms of products and services. The article focused on critical analysis of apples governance and. Apple has dealt in a narrow range of products traditionally. The company is known globally for its innovative solutions for computer software, electronics, and online services. This study aimed to analyze the factors that affect the performance company from the perspective of internal and external factors in apple inc. Apple is an american corporation that develops and sells computer electronics, software, personal computers and portable devices internationally. Before we provide recommendations and suggestions for the future strategy choices and. Product portfolio analysis article pdf available in journal of the international academy for case studies 177. Oct 19, 2015 apples music marketing strategy has created resentment and led to public criticism from major recording stars that could tarnish the brands image.
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